Samantha Skoler

About Me

Hi! I’m Sammy, a UW–Madison student passionate about consumer behavior, cultural insights, and understanding what makes people connect with brands.

Through my experiences at Digitas and D50 Media, I’ve explored social strategy, influencer marketing, paid media, creative development, and analytics. I’m especially interested in combining strategy and creativity to turn insights into ideas that resonate with real audiences. I’m also excited by the growing role of AI in marketing and love experimenting with new tools to bring ideas to life.

Beyond Marketing

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Beyond Marketing *

Nationally Ranked Snowboarder

As a nationally ranked competitive snowboarder, I began traveling internationally by age 12, competing in halfpipe, racing, and freestyle events. Training and competing at an elite level from such a young age instilled independence, discipline, and the ability to perform under pressure. Balancing school, travel, and competition strengthened my resilience, adaptability, and time-management skills, which continue to shape how I approach fast-paced environments, teamwork, and leadership.

Skills & Certifications

B.S Consumer Behavior & Marketplace Studies

Certificates: Health Policy & Digital Studies

  • Google Analytics Certification

  • HubSpot Training: Inbound Marketing Course